Square has introduced ChatGPT and Claude integrations to help sellers improve AI-powered discovery, enabling customers to find, browse and order from businesses through conversational AI.
Square, a commerce and payments platform for businesses, has introduced new integrations with ChatGPT and Claude to help sellers improve AI-powered discovery, enabling customers to find, browse and purchase from businesses through conversational AI while allowing merchants to manage these experiences without additional technical setup or marketplace commissions.
The new integrations extend Square’s existing digital commerce ecosystem, which already connects sellers with customers across search, maps, social platforms and marketplaces. As more consumers use AI to decide where to eat, shop and book services, Square aims to help businesses appear with accurate business information and, where supported, allow customers to complete purchases directly within AI-powered conversations.
Eligible Square Food & Beverage sellers in the US with an active Square Online Ordering profile are the first to access the capability. Customers can discover participating restaurants, browse menus and place orders using Order by Cash App, with orders flowing directly into sellers’ existing Square Online Ordering, point-of-sale and Kitchen Display System. Businesses can also track AI-generated orders through Square’s reporting tools without paying additional marketplace commissions.
“Consumer behaviours and preferences are constantly evolving, and business owners can easily find themselves playing an impossible game of catch-up. Our investment into agentic commerce aims to offload that responsibility by giving operators time back, helping connect them with customers in their communities, and keeping them at the industry’s cutting edge. Modern commerce is moving at a sprint, and we’re building Square to help sellers appear everywhere customers are going,” said Morgan Kuntze, Global Partnerships Lead, Block.
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Square said sellers can manage AI discoverability through the existing Square Dashboard while the platform automatically synchronises business information, menus, availability and ordering data across supported AI services. There is no additional API development, onboarding or configuration required, reducing the complexity of participating in emerging AI commerce channels.
The company is also expanding its AI commerce strategy beyond ChatGPT and Claude by working with Amazon to bring sellers into Alexa+ experiences. In addition, Square is contributing to emerging agentic commerce standards through organisations including the AAIF Agentic Commerce Working Group, the W3C Web Payments Working Group and the Universal Commerce Protocol (UCP), helping establish how AI agents and commerce platforms interact across digital channels.
Square collaborated with Partners Coffee during development to refine the customer experience and understand how AI-powered discovery surfaces business information.
“What Square has built not only allows our team to continue offering analogue, experiential moments; it creates more of them. With agentic commerce and AI tools working in the background, we’re confident knowing that our business is being digitally discovered and is consistently growing in efficiency, while our customers can continue to enjoy a lo-fi, specialty coffee-first environment,” said Andrew Costaris, Digital Vice President, Partners Coffee.
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