Uber Eats and wagamama are introducing a three-day Drift Deliveries activation in London, combining autonomous-inspired experiences with rewards for customers across the UK.
Uber Eats, a food delivery platform, and wagamama, an Asian-inspired restaurant chain, are bringing Drift Deliveries to London, with select customers receiving their orders in a custom-built drift car as part of a three-day activation celebrating wagamama’s nationwide rollout on Uber Eats.
Inspired by Tokyo’s underground drift scene, the chrome-red 1998 Toyota Chaser has been fitted with black flame graphics, oversized aero styling, and star-studded wheels. Behind the wheel will be British Drift Champion Ollie Evans, who will swap the racetrack for food deliveries as he brings a select number of cooked-to-order wagamama dishes directly to customers’ doors.
The campaign extends beyond London. Anyone ordering wagamama through Uber Eats across the UK between 21–23 July will have the chance to enter a ballot to win a year’s worth of wagamama. Winners will be invited to a racetrack, where they will take the passenger seat of the Toyota Chaser to attempt a food-inspired challenge. Members of Uber One and wagamama’s Soul Club loyalty programme will automatically receive double ballot entries.
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“Great food deserves memorable moments. As wagamama reaches more homes than ever through Uber Eats, we wanted to celebrate in a way that’s as bold and energetic as the food itself. Drift Deliveries turns an everyday order into something completely unexpected,” said Merve Basci, General Manager, Uber Eats UK.
“Launching on Uber Eats means even more people across the UK can enjoy their favourite dishes, wherever they are. To celebrate, we wanted to do something that captured the energy and passion behind the food while staying true to our Japanese roots,” said Mark Chambers, CEO, wagamama UK.
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