Blue Light Card has launched an in-app Shopping Cards experience powered by Tillo, enabling members to browse, purchase and redeem digital gift cards in one place.
Blue Light Card, a UK discounts and rewards service for frontline workers, has launched a new in-app Shopping Cards experience, powered exclusively by Tillo.
The launch marks a step forward in how Blue Light Card members access and use gift cards. Previously, members were required to leave the Blue Light Card environment to complete their purchase. Now, with Tillo’s technology embedded directly into the Blue Light Card app, members can browse, purchase, and store gift cards in a single seamless journey.
By integrating Tillo’s platform, Blue Light Card now controls the full end-to-end experience, including payments and fulfilment, while giving members instant access to digital gift cards that can be stored and redeemed directly from their account.
Shopping Cards is a brand-new product for Blue Light Card, designed to give its members, including frontline workers in the emergency services, NHS, social care sector, teaching community and armed forces, a faster, simpler way to access savings from leading brands, all within the app they already use every day.
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“This is a great example of what happens when you put the user experience first. Blue Light Card has built something that feels simple on the surface, but is powered by deep, flexible infrastructure behind the scenes. Bringing everything into one place removes friction, speeds up the journey, and makes the whole experience feel more natural for their members, and we’re proud to be the technology powering it behind the scenes,” said Alex Preece, CEO and Co-Founder, Tillo.
“Technology is critical to how we deliver real value to our members at scale. By bringing the entire Shopping Cards experience into our app, in partnership with Tillo, we’ve taken the friction out of everyday spend and given frontline workers a faster, simpler way to make their money go further,” said Tarun Gidoomal, Chief Commercial Officer, Blue Light Card.
Tillo’s platform enables businesses like Blue Light Card to embed gift cards and rewards directly into their own digital environments. This approach gives organisations full control over the customer experience, while unlocking new ways to drive engagement, loyalty and revenue.
The launch reflects a wider shift in the market towards embedded rewards and self-serve digital experiences, where users expect speed, simplicity and choice without leaving the platforms they trust.
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