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Customer Behaviour

Customer Mapping is Shifting to Understanding Intent in Motion

The future of CX measurement lies in understanding the ‘why’ behind customer behaviour, not just the ‘what.’ Hakob Astabatsyan, CEO and Co-Founder of Synthflow AI, explains why traditional funnels no longer reflect real customer behaviour and how AI-powered, adaptive journeys are redefining modern CX.

Customers Are Not Less Loyal. They Are More Selective

Customers are not less loyal because they are fickle. They are selective because they are informed. They are less tolerant of indifference and more willing to invest their time, money, and trust where they feel valued.

The State of Customer Experience: What 2025 Taught Us

A deep dive into the state of customer experience in 2025 — from AI receptionists and intent-driven design to broken VOC systems, experience debt, and the rise of autonomous customer experience.

Consumers Want Smarter AI as Retailers Struggle to Keep Up

A new CI&T report reveals rising consumer adoption of AI in shopping, but highlights a widening trust and execution gap across UK and Ireland retailers.

Your Digital Customers are Lying to You

AI-powered digital twins promise near-perfect predictions in customer research, but perfection hides bias, smooths out contradictions, and misses the messy, surprising human insights that drive real innovation.

Clarity is The New Currency of Customer Trust

A new report finds customer loyalty at a tipping point in the Age of Overwhelm, urging brands to prioritise clarity, empathy, and real-time understanding over excessive communication.

‘True Loyalty’ Stalls as Gen Z Drives Rise of ‘Trend Loyalty’

New ‘Trend Loyalty’ metric reveals Gen Z’s obsession with viral products – nearly half (43%) buy just because it’s trending, signalling a major shift from long-term brand trust to fast-moving, hype-driven loyalty.

Success Becomes a Trap: How Brands Can Regain Product-Market Fit

Even established brands can lose product-market fit as customer needs evolve. Explore warning signs, recovery strategies, and how CX, digital reinvention, and customer-driven innovation can help companies stay relevant and resilient.

78% of UK Returns End in Refunds, Loyalty at Risk

As brands navigate macroeconomic volatility and growing consumer scrutiny, the report underlines that post-purchase excellence is now a core competitive differentiator and not just an operational necessity.

Global Consistency in Customer Voice Unlocks ROI

From rethinking onboarding to unifying global customer voice, HSBC’s CX strategy shows how empathy, data and design can work together to build loyalty.
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