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Customer Behaviour

Advertising Receptivity: Does Mindset Matter More Than Timing?

Consumer mindset plays a critical role in advertising receptivity, shaping how—and when—audiences are most open to brand messages.

The Future of VoC Isn’t Data, It’s Activation

VoC programs are transforming into intelligent, self-learning experience engines powered by AI—automated, adaptive, and always on. But without action, even the smartest insights deliver no value.

How Retailers Can Adapt to UK Consumers’ Cost-Conscious Mindset

Dentsu’s latest report reveals how retailers must adapt to win trust, spend, and long-term loyalty.

Patients Demand More Than Medicine—Is Pharma Ready?

A new study by ixlayer and Ipsos reveals that patients expect pharmaceutical companies to do more in enhancing the patient experience through digital health solutions, from telehealth access to lab testing and medication affordability.

The Psychology Behind Smarter Insurance Choices

NAVIGATING CUSTOMER MINDS: Insurance decisions can be overwhelming, but consumer psychology can simplify the process. How can transparency, guided choices, and ethical nudges help customers make informed decisions with confidence?

First Impressions! Brands Can Win or Lose in a Split Second

NAVIGATING CUSTOMER MINDS: Neuroscience proves that customers judge a brand’s trustworthiness within 0.1 seconds—before a single word is spoken. Discover how visual cues, clothing, and non-verbal signals shape customer perceptions and drive engagement.

Word-of-Mouth is Back, Now Digitally

AR-driven word-of-mouth is significantly driving brand outcomes—and consumers are loving it too.
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