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Customer Engagement

Experience Debt: The Silent Killer of CX Progress

Devidas Desai, SVP of Product Management at ASAPP, explains how this “experience debt” silently erodes loyalty and what leaders can do to finally break the cycle.

Creating a Culture of Engagement: Simple Steps for Lasting Transformation

Leading a culture transformation demands strategic action and consistent leadership. This guide explores how leaders can align teams, boost employee engagement, and implement lasting cultural change.

Why Online Grocery’s Next Battle Is for the Store’s Own App

As online grocery adoption rises, shoppers are gravitating toward grocers’ own apps over third-party platforms. The next big battle is to deliver frictionless, personalised, loyalty-driven experiences that keep customers coming back.

5 CX Dashboard Pitfalls and How to Avoid Them

Dashboards should do more than display data and drive action. This guide outlines five common mistakes CX teams make with dashboards and how to fix them for meaningful transformation.

How Can Loyalty Apps Nurture Belonging?

Susie Middlemiss, VP Customer Success at Lobyco, shares how modern loyalty apps blend commercial goals with emotional connection, creating CXs that are felt, not just earned.

Customers Want Conversations, Not Campaigns

There is a growing need for relevance, responsiveness, and real conversation. Sinch reveals a disconnect between how businesses communicate and how customers want to engage. It reveals the need for personalisation, two-way messaging, and smarter CX strategies.

The 3 Fs Behind a Mobile App’s Failing Experience

Brands face a new challenge: fighting the hidden enemies of mobile CX. From clunky UX to AI-powered fraud and engagement fatigue, this story unpacks why the mobile app experience is failing and how to fix it.

Why AI Receptionists Might Be The Most Human TouchPoint Yet

AI receptionists are transforming voice interactions into emotionally intelligent experiences. John Finch, Global VP of Product Marketing at RingCentral, explains how these systems detect intent, read emotion, and deliver more human customer touchpoints.

The New Loyalty: AI and Experiences Driving UK Retail

UK retailers are investing in AI and immersive store experiences to deepen customer loyalty. As 87% boost investment in loyalty, the focus is on tailored rewards, better checkouts, and immersive retail moments that drive lasting customer relationships.

Can Intent-Driven Design Fix Broken Shopping Experiences?

Despite advancements in AI and personalisation, most ecommerce platforms still feel rigid and transactional. Warren Cowan, CEO of FoundIt!, argues that the real issue is a lack of intent-driven design.
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