HomeCustomer Engagement

Customer Engagement

Sports Fans Are Always On, but Engagement Strategies Are Struggling to Keep Up

82% of sports fans want a closer connection with their teams, yet 66% remain dissatisfied with current engagement — highlighting the widening gap between always-on fandom and outdated fan strategies.

Why Everyday Value Matters More Than Points in Travel Loyalty

Psychology has shifted from "saving for something special" to "getting value now." Charlie Coniglio explains why travel loyalty is shifting from aspirational rewards to everyday value, and how programs must adapt to remain relevant in a world driven by immediacy, flexibility, and real-world utility.

Meet the Women at the Helm of Most Loved Brands

On International Women’s Day, CXMToday highlights 30 influential women shaping CX leadership across global brands, driving innovation, engagement, and customer-first transformation.

The Hidden CX Metric That Matters Most? Resilience

The next frontier of CX isn’t just about crafting great experiences; it’s about delivering them reliably, consistently, and under pressure. Resilience is what turns fast delivery into customer confidence rather than customer risk.

Turning Customer Data Privacy Into a CX Differentiator

As trust becomes a deciding factor in customer loyalty, CX leaders can turn customer data privacy into a competitive advantage by designing transparent, brand-aligned privacy experiences across every touchpoint.

Customer Experience in 2026: Priorities, Pitfalls, & What’s Next

Industry leaders share their top CX priorities for 2026 and the changing customer behaviours brands must prepare for next.

The Will To Transform Customer Experience

Customer experience transformations succeed or fail based on one invisible factor: whether employees genuinely want them to work.
spot_img

Latest News