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Customer Engagement

The Hidden CX Metric That Matters Most? Resilience

The next frontier of CX isn’t just about crafting great experiences; it’s about delivering them reliably, consistently, and under pressure. Resilience is what turns fast delivery into customer confidence rather than customer risk.

Turning Customer Data Privacy Into a CX Differentiator

As trust becomes a deciding factor in customer loyalty, CX leaders can turn customer data privacy into a competitive advantage by designing transparent, brand-aligned privacy experiences across every touchpoint.

Customer Experience in 2026: Priorities, Pitfalls, & What’s Next

Industry leaders share their top CX priorities for 2026 and the changing customer behaviours brands must prepare for next.

The Will To Transform Customer Experience

Customer experience transformations succeed or fail based on one invisible factor: whether employees genuinely want them to work.

True Customer Empowerment will Define the Future of CX

Acxiom’s 2026 CX Trends research explores both common ground and crucial gaps between brands’ AI investment priorities and customer expectations.

The Trade-Offs That Reveal True Customer Centricity

From Customer Lifetime Value as a North Star to Cultural Shifts and the rise of “custobots,” Author Ilenia Vidili shares how organisations can move from lip service to lasting customer trust.

The Untapped Power of Conversational Intelligence in CX

New Medallia report finds most organisations are failing to tap into customer conversation data, missing measurable CX gains and growth opportunities despite clear proof of Conversational Intelligence value.

When Brilliant Customer Insights Get Watered Down

From the “Descent to Average” to the truth that nobody cares about your business as much as you do, author John Sills argues that being truly customer-led means protecting insights and designing experiences colleagues can actually deliver.

Europe’s B2B CX Playbook: Compliance, Culture, and Competitive Edge

B2B customer experience is now a competitive differentiator. In Europe, success depends on adapting to local expectations, Germany’s precision, France’s partnership culture, and the UK’s ROI-driven pragmatism, while staying compliant with GDPR.

How to Thrive as a One-Person CX Manager

Most customer experience playbooks assume large teams, but many CX managers work alone. From resource constraints and stakeholder pressure to the need for business fluency, solo CX leaders must prioritise, partner, and automate. Here’s how to turn limits into lasting impact.

AI Transforms CX, but Human Touch Still Matters

A new MIT Technology Review Insights report explores how AI is reshaping CX. It highlights the need to balance automation with the human touch to deliver smarter, faster, and more personalised engagement.

Experience Debt: The Silent Killer of CX Progress

Devidas Desai, SVP of Product Management at ASAPP, explains how this “experience debt” silently erodes loyalty and what leaders can do to finally break the cycle.

Creating a Culture of Engagement: Simple Steps for Lasting Transformation

Leading a culture transformation demands strategic action and consistent leadership. This guide explores how leaders can align teams, boost employee engagement, and implement lasting cultural change.

Why Online Grocery’s Next Battle Is for the Store’s Own App

As online grocery adoption rises, shoppers are gravitating toward grocers’ own apps over third-party platforms. The next big battle is to deliver frictionless, personalised, loyalty-driven experiences that keep customers coming back.

5 CX Dashboard Pitfalls and How to Avoid Them

Dashboards should do more than display data and drive action. This guide outlines five common mistakes CX teams make with dashboards and how to fix them for meaningful transformation.

How Can Loyalty Apps Nurture Belonging?

Susie Middlemiss, VP Customer Success at Lobyco, shares how modern loyalty apps blend commercial goals with emotional connection, creating CXs that are felt, not just earned.

Customers Want Conversations, Not Campaigns

There is a growing need for relevance, responsiveness, and real conversation. Sinch reveals a disconnect between how businesses communicate and how customers want to engage. It reveals the need for personalisation, two-way messaging, and smarter CX strategies.

The 3 Fs Behind a Mobile App’s Failing Experience

Brands face a new challenge: fighting the hidden enemies of mobile CX. From clunky UX to AI-powered fraud and engagement fatigue, this story unpacks why the mobile app experience is failing and how to fix it.

Why AI Receptionists Might Be The Most Human TouchPoint Yet

AI receptionists are transforming voice interactions into emotionally intelligent experiences. John Finch, Global VP of Product Marketing at RingCentral, explains how these systems detect intent, read emotion, and deliver more human customer touchpoints.

The New Loyalty: AI and Experiences Driving UK Retail

UK retailers are investing in AI and immersive store experiences to deepen customer loyalty. As 87% boost investment in loyalty, the focus is on tailored rewards, better checkouts, and immersive retail moments that drive lasting customer relationships.

Can Intent-Driven Design Fix Broken Shopping Experiences?

Despite advancements in AI and personalisation, most ecommerce platforms still feel rigid and transactional. Warren Cowan, CEO of FoundIt!, argues that the real issue is a lack of intent-driven design.

Autonomous CX Is Coming. Are Brands Ready to Let Go?

Around 71% of consumers now want generative AI seamlessly embedded into their buying journeys. They’re not asking for chatbots; they’re demanding digital experiences that feel as intuitive and responsive as human interaction.

Stop the Survey Madness: Three CX Mistakes Costing Trust

Too many surveys, not enough action. Here’s where leaders go wrong and how to break the cycle of bad data and wasted trust.

How to Build Brand Loyalty with YouTube Storytelling

Unlike TikTok or Reels, YouTube gives brands room to develop real narratives and build deep connections with loyal subscribers worth far more than casual followers.

Product Designers Need to Create Human-Object-Relationships

Professor of Digital Media at University Pforzheim Wolfgang Henseler believes products should “reveal themselves” to users almost automatically—even as their features grow increasingly complex and interconnected. It forms the basis of designing for intuitive use.

When Personalisation Backfires: The 4 Warning Signs You Miss

Before you automate, ask yourself: is your brand ready for relevance at scale? From value propositions to content maturity and data hygiene, there are four critical gaps that derail even the best-laid personalisation plans.

The Silent Cost of Mobile Fraud on Experience-Driven Brands

As mobile experiences become more seamless and immersive, they also become prime targets for increasingly sophisticated, AI-driven cyberattacks. These aren’t just IT issues, they’re CX issues.

UK’s Digital Engagement Gap: A Call for Better Mobile-First Retail Strategies

The survey found UK consumers shop via mobile just 28 days a month, well below the global average of 34. Even across all devices, their 42 digital interactions still trail the global benchmark of 50.9.

Why Most Personalisation Feels Robotic— and How to Fix It

AI has made personalisation easier but not better. Explore why most efforts still feel robotic, and what it really takes to connect with customers in a way that feels human.

How Outdated Tech is Hampering In-Store Experiences

A new survey reveals that 65% of retailers feel their in-store technology isn’t keeping up with consumer expectations, threatening their ability to provide seamless shopping experiences.

Supply Chains Are Snapping—and So Is Consumer Patience

Retailers are grappling with supply chain chaos and cautious consumers, putting pressure on revenue and resilience.

Growth by Design: Media, CRM and Loyalty Aligned

Today’s growth depends on connection — not just conversion. By breaking down silos and integrating these efforts, businesses can deliver seamless, emotionally resonant experiences that drive loyalty, efficiency, and long-term value.

Why It’s Time to Revive Creativity in B2B Advertising

Creative advertising can help B2B brands on multiple levels—there’s the emotional engagement of customers, which keeps the brand in their minds, builds trust, enhances authenticity, and promotes sales.

Despite Active Rebranding, Why do Brands Deteriorate Over Time?

Brands need time to grow, evolve, and be recognised. Every time you change something about your visual identity or messaging, you’re setting that process back. Staying consistent in your visual language and messaging doesn’t mean you can’t evolve or innovate.

CX Strategy is Only as Good as Your Willingness to Change

Author of Infailible, Chris Hood talks about why CX isn’t about control, which industries are leading (and failing), and what it truly means to be customer-obsessed.

Brand Identity is The Ultimate Marketing Message

When marketing is intentional and customer-centered, the campaign shapes brand identity, Every ad, post, and interaction becomes a piece of the customer’s experience, building recognition and loyalty.

How to Advertise Without Ruining the Gaming Experience

Brands are betting on a value-driven gaming experience but the challenge isn’t just visibility—it’s credibility. Can they integrate seamlessly without alienating players, or will over-commercialisation push gamers away?

35 Must-Read Books on Customer Experience

The latest releases and all you can learn from them – covering AI-driven personalisation, service design, employee experience, and loyalty strategies.

Small But Mighty? How Niche Marketplaces Are Chipping Away at Ecommerce Giants

Success in the niche marketplace space will depend on a brand’s ability to innovate, differentiate, and engage consumers authentically.

Brand Priorities for 2025

Are you ready for the 2025 customer that’s reinventing themself? CXM Today tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.
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