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Customer Engagement

Autonomous CX Is Coming. Are Brands Ready to Let Go?

Around 71% of consumers now want generative AI seamlessly embedded into their buying journeys. They’re not asking for chatbots; they’re demanding digital experiences that feel as intuitive and responsive as human interaction.

Stop the Survey Madness: Three CX Mistakes Costing Trust

Too many surveys, not enough action. Here’s where leaders go wrong and how to break the cycle of bad data and wasted trust.

How to Build Brand Loyalty with YouTube Storytelling

Unlike TikTok or Reels, YouTube gives brands room to develop real narratives and build deep connections with loyal subscribers worth far more than casual followers.

Product Designers Need to Create Human-Object-Relationships

Professor of Digital Media at University Pforzheim Wolfgang Henseler believes products should “reveal themselves” to users almost automatically—even as their features grow increasingly complex and interconnected. It forms the basis of designing for intuitive use.

When Personalisation Backfires: The 4 Warning Signs You Miss

Before you automate, ask yourself: is your brand ready for relevance at scale? From value propositions to content maturity and data hygiene, there are four critical gaps that derail even the best-laid personalisation plans.

The Silent Cost of Mobile Fraud on Experience-Driven Brands

As mobile experiences become more seamless and immersive, they also become prime targets for increasingly sophisticated, AI-driven cyberattacks. These aren’t just IT issues, they’re CX issues.

UK’s Digital Engagement Gap: A Call for Better Mobile-First Retail Strategies

The survey found UK consumers shop via mobile just 28 days a month, well below the global average of 34. Even across all devices, their 42 digital interactions still trail the global benchmark of 50.9.
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