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Customer Engagement

Why AI Receptionists Might Be The Most Human TouchPoint Yet

AI receptionists are transforming voice interactions into emotionally intelligent experiences. John Finch, Global VP of Product Marketing at RingCentral, explains how these systems detect intent, read emotion, and deliver more human customer touchpoints.

The New Loyalty: AI and Experiences Driving UK Retail

UK retailers are investing in AI and immersive store experiences to deepen customer loyalty. As 87% boost investment in loyalty, the focus is on tailored rewards, better checkouts, and immersive retail moments that drive lasting customer relationships.

Can Intent-Driven Design Fix Broken Shopping Experiences?

Despite advancements in AI and personalisation, most ecommerce platforms still feel rigid and transactional. Warren Cowan, CEO of FoundIt!, argues that the real issue is a lack of intent-driven design.

Autonomous CX Is Coming. Are Brands Ready to Let Go?

Around 71% of consumers now want generative AI seamlessly embedded into their buying journeys. They’re not asking for chatbots; they’re demanding digital experiences that feel as intuitive and responsive as human interaction.

Stop the Survey Madness: Three CX Mistakes Costing Trust

Too many surveys, not enough action. Here’s where leaders go wrong and how to break the cycle of bad data and wasted trust.

How to Build Brand Loyalty with YouTube Storytelling

Unlike TikTok or Reels, YouTube gives brands room to develop real narratives and build deep connections with loyal subscribers worth far more than casual followers.

Product Designers Need to Create Human-Object-Relationships

Professor of Digital Media at University Pforzheim Wolfgang Henseler believes products should “reveal themselves” to users almost automatically—even as their features grow increasingly complex and interconnected. It forms the basis of designing for intuitive use.
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