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Do QR Codes Have an Accountability Issue in Marketing Use Cases?

Widespread use has produced a set of performance indicators for tracking clicks and engagement. These metrics describe interaction rather than outcome. Without a clear link between scans and business impact, QR codes remain positioned as a channel that performs visibly but not necessarily measurably.

AI is Becoming the Default Entry Point for Financial Questions

Rising financial pressure is pushing consumers toward AI for real-time financial guidance, highlighting a widening gap between institutional support and evolving decision-making behaviour.

The 40-Point Gap that Could Undermine Your Customer Strategy

93% of marketing leaders say intelligent systems now enable deeper understanding of customer behaviour. Yet, only 53% of consumers believe brands accurately predict their needs — a 40-point credibility gap that could reshape engagement strategy in 2026.

Fraud Prevention is Now a Core CX Problem

As ecommerce fraud becomes more sophisticated, CX teams are on the frontlines. Breanna Moreno explains why fraud prevention is no longer just a security issue, and how brands can protect both revenue and customer experience.

Only 35% Contact Centre Leadership Reports Clear Long-term AI Strategy

On paper, readiness looks strong. Around 85% of CX leaders say their organisation is prepared to implement AI. That confidence narrows when measured against execution: only 34% feel fully prepared, while a significant share remains in testing or early-stage deployment.

Why Events are a Missed CX Opportunity in B2B

While B2B brands focus heavily on digital CX, events remain an underused opportunity. From human connection to visual storytelling, events can shape lasting customer experiences far beyond the show floor.

Sports Fans Are Always On, but Engagement Strategies Are Struggling to Keep Up

82% of sports fans want a closer connection with their teams, yet 66% remain dissatisfied with current engagement — highlighting the widening gap between always-on fandom and outdated fan strategies.
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