HomeFeatured

Featured

Enterprise CX Budgets Are Growing. What Separates the Investments That Pay Off?

Most enterprise CX budgets are holding steady or growing this year, but a smaller share of organisations are pulling back. Research suggests that what separates the two groups may have less to do with how much they spend than how they spend it.

AI Cannot Fix Your Fragmented Customer Journey

Many organisations are scaling AI across customer experience operations, but disconnected systems and fragmented customer journeys are automating inconsistency rather than eliminating it.

Real AI Advantage May Depend More on Architecture than Automation

AI may be accelerating customer experience transformation, but most organisations still lack the underlying data discipline required to support it.

Human Agents Pay the Hidden Operational Cost of AI in Customer Service

Only 28% say their systems can seamlessly transfer customer context across channels, exposing how fragmented many CX environments still are. Is AI creating additional layers of supervision and correction?

Automating Bad Customer Service Just Gives You Faster Bad Customer Service

AI is transforming customer service, but without fixing policies and processes, automation risks scaling poor experiences instead of improving them.

Sales Teams Lament Building AI on Broken Data Foundations

Around 46% say data quality issues directly affect their ability to perform effectively, indicating that the limitations are not peripheral but embedded within everyday workflows. AI is not fixing sales execution. It is exposing the data problems sales teams never solved.

The $15,000 Illusion: Why Hospitality Companies Miss Their Most Valuable Customers

Hospitality brands rely heavily on transactional data to understand their guests, but much of the real value sits outside individual records. From group bookings to network influence, recognising connected behaviour is becoming critical to both revenue and experience.
spot_img

Latest News