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The $15,000 Illusion: Why Hospitality Companies Miss Their Most Valuable Customers

Hospitality brands rely heavily on transactional data to understand their guests, but much of the real value sits outside individual records. From group bookings to network influence, recognising connected behaviour is becoming critical to both revenue and experience.

AI Readiness Gap Is Slowing CX Transformation

Generative AI is delivering measurable gains across customer experience, but only a minority of organisations are prepared to scale agentic AI, exposing a widening gap between ambition and execution.

Trust Breakdown is Down to Brands Prioritising Efficiency Over Genuine Value

Only 5% of shoppers in APAC fully trust AI-generated brand content, says Klaviyo's Germaine Tay. "The first warning sign is usually a drop in engagement quality," she explains why AI overuse is eroding trust, and what brands need to change now.

Cost-of-living Pressures are Reshaping QSR Loyalty to be More Transactional

With cost-of-living pressures reshaping consumer decisions, customers are evaluating QSR loyalty programmes through a more practical lens, focusing on how they help them save. Consumers indicate a willingness to switch programmes in search of better rewards

Turning Feedback into a Strategic Brand Signal

"Consumers view a brand response as a signal that the company cares, and silence drives churn." Alchemer CCO Ryan Tamminga explains how AI is turning passive feedback into a real-time driver of retention and revenue.

Do QR Codes Have an Accountability Issue in Marketing Use Cases?

Widespread use has produced a set of performance indicators for tracking clicks and engagement. These metrics describe interaction rather than outcome. Without a clear link between scans and business impact, QR codes remain positioned as a channel that performs visibly but not necessarily measurably.

AI is Becoming the Default Entry Point for Financial Questions

Rising financial pressure is pushing consumers toward AI for real-time financial guidance, highlighting a widening gap between institutional support and evolving decision-making behaviour.
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