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Brands Powering Fan Experience at FIFA Club World Cup 2025

From beer gardens and blockchain to VIP watch parties and virtual stores, here’s how global brands are reshaping fan experiences at the FIFA Club World Cup 2025.

Convenience Becomes The Leading Experience Factor

UK shoppers expect a seamless experience across online and in-store channels, with 85.7% wanting flexible delivery options and hassle-free returns, making omnichannel strategies more essential than ever.

Stop Faking CX: Build VoC Programs That Drive Real Customer-Centric Action

CX should be about the scores you collect. This guide challenges outdated Voice of Customer strategies and introduces a new framework to capture deeper insights, design better questions, and drive meaningful business change.

CX Evolves When Personalisation Goes Beyond Segments

AI is helping brands move past demographic buckets to deliver real-time, personalised experiences that adapt with every customer interaction.

Cross-Border Commerce: Customer Behaviours Driving $3.3T in Sales

Cross-border shoppers are embracing new brands and seeking personalised experiences. With cross-border ecommerce expected to reach $3.3 trillion by 2028, understanding these customers is essential for brands to succeed globally.
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James Elliott, Former Head of Experience at Bupa Global

In this episode of CX Dialogues, James Elliott calls on CX leaders to leave legacy measurement behind and step into a more accountable, impact-driven future.

Is the UK Public Sector Falling Behind in the AI and CX Race?

With 59% of public sector leaders saying AI will be the most transformational factor in contact centres by 2030, the research shows that most organisations are still early in their AI journey.
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