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Retailers are Unprepared to Manage Digital Operations

While the number of digital assets and digital orders is expected to grow 24% and 16%, respectively, next year, less than half of retailers...

Biggest Challenge Is Moving From Reactive To Pro-Active, Pre-Emptive Customer Service

Business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digitally savvy customers, according...

Climbing The Creative Effectiveness Ladder

Braze, the customer engagement platform, and WARC, an authority on marketing effectiveness, released a new report which lifts the lid on how some of...

48% of UK Shoppers Trust Amazon for Product Research

Despite the popularity of social media platforms and the rise in social commerce, just 4% of UK consumers trust social media when researching a...

Report on the Marketer-Developer Equation in MAX

When it comes to Mobile App Experience (MAX), No. 1 priority is new feature updates and QA testing. But how do enterprise teams fare...
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