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CTV Monetisation Reimagined: Retail Media’s Strategic Role

The integration of retail media and Connected TV (CTV) is revolutionising advertising through data-driven targeting, measurable performance, and shoppable ad formats—across Europe, the US and APAC.

Smarter Strategies, Deeper Connections, Real Business Impact

SNAPSHOT2024: From real-time smart strategies to Super Bowl storytelling and genAI breakthroughs, the key to real business impact is resonating with audiences where it matters most.

How Data Elevated Marketing in 2024

2024 SNAPSHOT: While retailers are working vigorously to offer personalisation, customers are actively demanding it. The data-guided brand wins the customer’s vote.

Holiday Cheer-Leaders: Brands that Won this Festive Season

It’s the season to celebrate innovative brand teams. CXM Today looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.

Shop, Stream, and Swoon: Live Commerce Likely to Rule

2024 SNAPSHOT: Brands are moving away from conventional advertising methods and embracing formats like live commerce and shoppable TV, prioritising interaction and immersion to engage consumers.
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