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Does Loyalty Change When Customers Do?

REWIND 2024: Loyalty is part of human nature and the way forward to gain it from customers is by nurturing it like a relationship.

What is Impeding AI-Led Retail Growth?

Despite enthusiasm around the benefits of AI, only 40% of retailers are fully prepared to implement AI projects.

Black Friday 2.0: Why Retailers Are Betting on Data Over Discounts

Real-time data streaming—not margin-eroding price cuts—is now the key to Black Friday online success.

Top GenAI Tools For Optimal Campaign Performance

Over 54% of CMOs have increased their investment in genAI-powered technology to improve their marketing performance. CXM Today picked the top 10 genAI tools for campaign optimisation.

The Efficacy of Multichannel Marketing in an Over-Saturated Market

Can multichannel marketing strategies still effectively penetrate the increasingly over-saturated market, or do they risk diluting marketing efforts and wasting precious resources?
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