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Black Friday 2.0: Why Retailers Are Betting on Data Over Discounts

Real-time data streaming—not margin-eroding price cuts—is now the key to Black Friday online success.

Top GenAI Tools For Optimal Campaign Performance

Over 54% of CMOs have increased their investment in genAI-powered technology to improve their marketing performance. CXM Today picked the top 10 genAI tools for campaign optimisation.

The Efficacy of Multichannel Marketing in an Over-Saturated Market

Can multichannel marketing strategies still effectively penetrate the increasingly over-saturated market, or do they risk diluting marketing efforts and wasting precious resources?

How Duolingo Defines the Future of Product Sense

Duolingo's onboarding showcases excellent product sense by letting users start learning immediately without signing up, addressing their desire to quickly see the product's value.

Determine the Incremental Value of Advertising Efforts

Anja Lambrecht, Professor of Marketing at London Business School suggests using an iterative approach to optimise advertising strategies based on real data rather than guesswork. She shares four major trends set to drive digital growth in the next five years.

How Are Brand Leaders Investing In Ecommerce Strategies?

94% of executives plan to maintain or increase their investment in ecommerce, and they’re targeting online listings as a spending priority.

CMOs are Using Data Measurement to Drive Growth

The sophistication of data collaboration technology solves cookie deprecation while tackling two other major CMO woes: consumer privacy and walled garden “black boxes.”
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