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How Do You Grade Your Martech Stack?

If you're measuring everything based on a dollar return, then you're going to miss a lot of effective marketing. It's very dangerous to grade...

Empowered Consumers Drive the Circular Narrative

Brands have already begun the game of transforming their customers into content creators, giving impetus to the renewed popularity of circular marketing wherein the...

Is Generative AI the Future of Consumer Marketing?

A survey revealed that 67% of marketers in the online retail industry are utilising GenAI to create hyper-personalised recommendations. Explore how generative AI in...

Why Transparency In Advertising Is A Smart Move For The Industry

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The launch of...

5 Holiday Marketing Campaigns of 2023 You Shouldn’t Miss

30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome,...

The Godfathers of Martech on What to Expect in 2024

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

The EU AI Act is poised to impact the utilisation of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...
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