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How is Gen AI Transforming the Digital Advertising Landscape in Europe?

Although professionals are increasingly leveraging Generative AI for content creation and creative endeavours, 89% of respondents call for more training initiatives, IAB Europe...

How Tripadvisor Increased Ad Booking Revenue by 200% with Self-Serve Advertising

CASE STUDY: Tripadvisor wanted a seamless and powerful way to connect their platform’s seven million businesses (restaurants, hotels, experience providers) with relevant users. How...

Customers Will Shift From Marketplaces to D2C Stores Over Time

With customers wanting more control, Ema Linaker, Founder of BIB Inc LTD talks about how the brand-customer relationship is evolving, and about emerging technologies...

How are UK Businesses Experimenting With Cookieless Alternatives?

Post the release of Google Chrome's third-party cookie deprecation policy, brands and marketers, first-party data targeting is prone to become a new normal for...

How Did Intel’s denstu-led Personalised Audio AI Campaign Boost Brand Metrics?

Case Study-Intel partnered with dentsu to leverage Instreamatic's personalised AI-powered audio advertising capabilities and promote its Evo edition laptops. Was Intel able to drive...
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