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Do You Use Negative Buyer Personas?

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould....

The Algorithms Behind Social Media’s Stickiness

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But...

How Target Cracks A Deal With Customers

Despite inflation and changed shopping habits, the big box reported a 4% growth in guest traffic in Q1, 2022.  One of the biggest names in...

Is The Virtual Experience Economy Replacing The Experience Economy?

When the term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore – the experience economy created...

Why Your Contact Center Needs A Unified Communications Strategy

Effective and synchronous communication across multiple media platforms in a company setting boosts employee productivity, achieves effective deadline adherence, and provides better project outcomes. ...

Is The RFM Model Obsolete?

The Recency, Frequency and Monetary Value model has provided practical applications over the years, particularly in direct marketing. With the advent of new-age tech,...

Finding The Right CX Talent

Assessment tools are helping brands vet a prospective CX agent’s cognitive ability, language skills, and job knowledge Companies want to innovate and provide customers with...
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