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Synthflow AI Launches OpenAI-Powered BELL Framework

Synthflow uses OpenAI’s GPT-4.1, 5, and 5.1 model families across different parts of the product, selecting models with the right reasoning abilities to optimise performance in real time.

SharpenCX, Ytel Merge to Deliver a Unified, AI-Powered CX Platform

The combined company will deliver a unified CX platform that brings together SharpenCX's intelligent agent technology with Ytel's outbound CX capabilities — including programmable voice, messaging, and predictive engagement tools.

SER Group Acquires Metaforce to Boost CXM and AI-Driven Content Automation

The move strengthens SER’s position in Smart Content, adding modern document generation innovations to the Doxis AI-powered ECM platform, giving customers complete control over the full content lifecycle.

Klarna Launches Tap to Pay Feature Across 14 European Markets

Tap to Pay turns the Klarna app into a contactless wallet, letting consumers set up a flexible payment plan and pay with a tap, all in one place – without adding their card to another wallet or switching apps at checkout.

Cobrowse Unveils Visual Intelligence Product for Customer Support

The new release by Cobrowse allows AI agents to view the customer’s screen, interpret on-page elements, spot friction points, guide users with on-screen annotations, and hand off to human agents with complete contextual history.

Snapchat Launches Winter Village with Chopard, Lancôme, & BOSS

The Winter Village reimagines augmented shopping by inviting Snapchatters into immersive brand worlds where discovery becomes an inspiring and luxurious holiday experience.

Red Ant Partners with Smythson to Elevate In-Store Experience

The collaboration combines Red Ant’s expertise in luxury retail with Smythson’s commitment to excellence to enhance the in-store capabilities and CX.
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