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WestJet, Virgin Atlantic Expand Loyalty Benefits

In addition to expanded earning opportunities, WestJet Rewards members will continue to be able to redeem WestJet points as a form of payment on WestJet codeshare flights operated by Virgin Atlantic.

Salesforce Signs Definitive Agreement to Acquire Cimulate

The acquisition will strengthen Salesforce’s investment in Agentforce Commerce by accelerating improvements to search and discovery, helping retailers deliver more personalised, contextual, and conversational shopping experiences.

Kustomer Unveils AI Setup Assistant to Prevent AI Failures in CX Teams

AI Setup Assistant helps CX teams surface hidden risk, understand system-level impact, and build confidence in their foundation before AI and scale expose the cracks.

ASOS Launches Hybrid Approach to Virtual Try-on

By offering two distinct ways to try-on virtually, ASOS is responding directly to what shoppers say they want; more choice, more control and a more personal experience.

Airbnb Expands ‘Reserve Now, Pay Later’ Globally

The program, available for listings with moderate or flexible cancellation policies, allows guests to delay full payment until shortly before the property’s free cancellation window closes.

TTEC Expands AI-Driven Frontline Performance Ecosystem

By combining immersive AI-powered practice, performance intelligence, and closed-loop coaching, enterprises gain consistent, measurable impact across complex, high-volume CX environments.

Klarna Launches on Google Pay in the UK

Users will be able to manage their purchases seamlessly in the Klarna app, tracking deliveries, handling returns, and managing repayments, all in one place.
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