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46% Say Cross-Screen Measurement Is The Biggest Barrier To Digital Video Ad Measurement

The deprecation of third-party cookies has changed buyers’ approach to online video advertising in browser environments, however, despite previous reliance on third-party cookies, programmatic...

Alibaba Targets Europe with Digital Marketing

eCommerce giant Alibaba has appointed a new digital marketing agency. By working with POD Studios, Alibaba is looking to expand its customer base across European...

Salesforce Launches AppExchange Homepage With Easy App Discovery

The homepage is the first in a series of planned innovations to make it easier for customers to find the right apps, experts, and...

Richemont Uses AI-Curated Suggestions To Deliver A Better Client Experience

Luxury conglomerate Richemont is tackling the growing problem of delivering the right customer experience on different channels with the deployment of AI Richemont is tackling...

Impact.com Acquires Pressboard

Pressboard provides a comprehensive suite of tools to measure sponsored content, e-commerce, and social media programs Impact.com announced that the company has acquired Pressboard, premier...
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