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Establish Baseline Metrics for CX Improvement

Jonathan Moran, Head of MarTech Solutions Marketing at SAS talks about the recent additions to the SAS product suite, how brand leaders should choose...

Brands Must Create Transformational Attachment with Customers

"In today's digital and global marketplace, where individual competition is fierce, having a distinct personal brand can be the difference between blending in and...

There is an Economic Advantage to Being Customer-obsessed

According to Jeff Toister, Author of The Service Culture Handbook, customer-focused brands attract more customers, earn more word-of-mouth referrals.

Turn a Customer into a Fan in One Moment

CX Expert James Dodkins shares key insights for CXOs seeking to foster a customer-centric organisational culture.  “Metallica doesn't need a conductor. They wrote the songs....

15 Global Women Leading the Change in Marketing and CX

From introducing result-driven campaigns to integrating customer-focused strategies, explore how these 15 global leaders are making waves in the marketing and CX function.

Customers Expect Banks to Deliver the Same Convenience as Ecommerce Players

Michelle Prance, CEO of Mettle - NatWest Group says design thinking is a skill banking CX leaders need to ensure a seamless user experience...

Using Culture and Emotion to Understand Customers

Dr Marcus Collins reveals how brands can truly understand customers by delving into their cultural identities, emotions, and decision-making processes.
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