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Fastvertising Is Advertising At The Speed Of Culture

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says companies must tap into relevant conversations. At the Cannes Lions International Festival of Creativity...

Is Tech Taking Creativity Away From Content?

Citing the future plans of headless CMS platform ContentStack, product, and technology leader Conor Egan illustrates the importance of product building and the role...

US Contact Centre Leaders Reshaping Customer Service Future

Customer experience is the bedrock of business success, and the role of contact centres has evolved into a critical factor in this competitive landscape....

The Role of CX In Modern Merchant Banking

Andrew Clayton, Former Group Head of CX, Close Brothers, discusses the modern merchant banking experience and the role of CX teams in supporting large...

Sports Viewership Is Changing In Today’s Consumer Landscape

By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there...

Are BFSI Brands Embracing A Fully Digital DNA?

Stefanie Pipenhagen, Senior Manager of Customer Experience in Europe at Lemonade, emphasises the importance of financial companies embracing a fully digital DNA to maximise...

Do BFSI Brands Dare to Challenge Traditional Norms?

Do financial banks track quantitative customer data points and benchmark their activities for better insights? Today, words such as seamless, frictionless, connected, digital, proactive,...
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