Strategy

Lessons in Building a Future-Proof Adtech Company

Lessons in Building a Future-Proof Adtech Company

Scaling an adtech company is tough. Here's a bold, battle-tested guide to hiring, building, and future-proofing like the next industry unicorn.
Why A DIY Approach to Design Degrades Your Brand

Why A DIY Approach to Design Degrades Your Brand

When other departments have influence over what’s written, more content gets crammed in, diluting both the marketing and visual impact. Sometimes, it takes an external designer to remind teams why less is more.
You Stand Out to Stay In: Strategies for the Innovation Age

You Stand Out to Stay In: Strategies for the Innovation Age

2024 SNAPSHOT: This compilation explores the critical themes shaping modern customer and digital experiences through innovation.
Top Strategies to Create an Extraordinary Brand Story

Top Strategies to Create an Extraordinary Brand Story

A brand stands out when it clearly defines what sets it apart and consistently infuses that story into every aspect of the business. This approach amplifies the impact, adds deeper meaning, and fosters greater loyalty…
How SAS Leveraged Google’s AI Capabilities to Customise CTV Ads

How SAS Leveraged Google’s AI Capabilities to Customise CTV Ads

Marketers using traditional geo-targeting approaches find CTV ads failing to reach promising areas. These outdated algorithms use a binary approach, limiting reach and reducing ROAS. Achieving granular targeting is possible but time-consuming and cumbersome, which SAS wanted to avoid.
Switching Up the Approach when Designing UX interfaces for B2B Versus B2C

Switching Up the Approach when Designing UX Interfaces for B2B Versus...

The cognitive psychology approach can help develop a deep understanding of human behaviour, mental models and decision-making processes for designing better UX interfaces.
How is Content Variety Enhancing Advertising Impact

Is Content Variety the Secret to Maximum Ad Impact?

Around 64% of TikTok users express a preference for brands that offer a diverse range of content. TikTok and market research firm Alter Agents define the content variety for an optimal TikTok content strategy. 
How to turn customers from fans to advocates

How to Turn Customers from Fans to Advocates

Customer advocacy isn't just a nice-to-have; it’s essential. Discover the secrets and strategies to leveraging the power of customer advocacy for your business. Imagine if...
Navigating Customer Minds We are Wired to Want What We Cannot Have!

We are Wired to Want What We Cannot Have!

NAVIGATING CUSTOMER MINDS: Consider Patek Philippe - the grand master of scarcity. There is an eight year waiting list for a Nautilus. It transforms...
Why is Full-Stack Observability a Must

Why is Full-Stack Observability a Must?

Digital experience has become a critical management reporting component to drive decision-making. Being under the watchful eye of the board places immense expectations on...

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