EPISODE 02: Jamie Thorpe, Chief Experience Officer at Ipsos UK talks about measuring the success of CX technology investments
Devising new strategies is not the end. The pressure is on to not only enhance customer experiences but also generate measurable positive outcomes for the business.
Finding the right balance between customer satisfaction and driving business results remains a key challenge for organisations.” You’ve got to look at what CX actually does. It’s not pink and fluffy. It is tangible. It’s a business imperative. It’s something that will drive your organisation to be more successful,” says Jamie Thorpe, Chief Experience Officer at Ipsos UK.
Welcome to our CX Dialogues video series! In this episode, we sit down with Jamie to discuss CX challenges, measuring the success of technology investments, how brands are embracing sustainability and more.
READ MORE: CX Dialogues: Jonathan Roomer, Chief Customer Officer at YuLife
Top Three CX Highlights:
- UK enterprises are facing the challenge of meeting increasingly high customer expectations, which demand more personalised and impactful experiences.
- The success of CX technology investments is measured by tangible outcomes, such as improved customer satisfaction and financial returns.
- Brands are increasingly embracing sustainability as part of their ESG (Environmental, Social, and Governance) commitments to align with professional and ethical values.
Watch the full video for more insights.
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The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
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Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
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