EPISODE 05: Janthana Kaenprakhamroy, CEO at Tapoly, talks about leveraging technology to make customer experience the focal point of business strategy.
To keep up with modern customers, businesses must be modern in their approach as well. The most impactful technology that has permeated all spheres of life is generative artificial intelligence (genAI). Today’s customers are comfortable utilising it for pretty much any task of the day, and brands must do the same to meet the customer’s technological expectations.
AI is being associated with convenience, which happens to be the first need for every customer. “Modern customers expect a great deal–they want personalised products, they don;t want to pay more than what they need, and they want convenience and accessibility to those products,” says Janthana Kaenprakhamroy, CEO at Tapoly.
Welcome to our CX Dialogues video series! In this episode, we sit down with Janthana to discuss how businesses can leverage AI to bring innovation in customer experience.
READ MORE: CX Dialogues: Paul Morris, Head of Fraud & Regulatory Product at Vonage
Top Three CX Insights:
- Today’s modern customers don’t want to pay more than what they need, and they want convenience and accessibility to the products.
- Artificial intelligence enables analysing customers in depth, which allows for a customer-centric product development approach.
- Business leaders can start to make CX an organisation-wide goal by getting to know the customer and their needs well, and aligning everything around it.
Watch the full video for more.
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