CXM Today looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology
The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school.
The business industry has been quick to use podcasts as a marketing medium to share knowledge with relevant, niche audiences. On the other hand, marketers themselves tune into shows to help them keep up with the latest marketing, technology, and business trends. From Salesforce to Hubspot, there are also several platforms that either produce or sponsor MarTech podcasts. Here are our top 10 picks.
AdExchanger Talks
Host: Allison Schiff
First Aired: 2016
Ratings on Apple Podcasts: 4.3
In one of its latest episodes, AdExchanger features Scott Gatz, CEO and founder of LGBTQ publisher Q.Digital. He talks about overly restrictive keyword blocklists that are still a big problem for publishers. Niche publishers are often penalized for inoffensive words that commonly appear in their content. It’s time for advertisers to ask themselves what words they’re reflexively blocking – and why.
Led by Senior Editor Allison Schiff, AdExchanger Talks explores the evolution of data-driven digital media and marketing. Episodes feature thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising. Some of its podcast guests include Terry Kawaja, CEO, LUMA Partners; David Kenny, CEO, Nielsen; and Mark Penn, CEO, Stagwell.
Copyblogger. FM
Host: Tim Stoddart, Darrell Vesterfelt
First Aired: 2010
Ratings on Apple Podcasts: 4.6
In one of its latest episodes, guest Thomas Bevan, cryptocurrency enthusiast and a writer who authors a weekly column on The Commonplace discusses how cryptocurrency can impact the digital economy.
Produced by Rainmaker.FM, the podcast started as Internet Marketing for Smart People with Robert Bruce and Brian Clark, then revamped into The Lede. In 2016, the podcast transformed again — Copyblogger.FM is a weekly show focusing on content marketing and entrepreneurship. Some of the featured guests analyzing email marketing, conversion and optimization include Pat Wells, founder, Starter Story; Leah Neaderthal, founder, Smart Gets Paid; and Rand Fishkin, CEO, SparkToro.
EDGE of the Web
Host: Erin Sparks
First Aired: 2012
Ratings on Apple Podcasts: 4.8
In one of the latest episodes, Erin Sparks discusses the Google My Business name change and why marketers should put brand videos for maximum exposure. He also talks about the new Page Speed Insights version and the new Page Experience Update for Desktop.
A weekly podcast by Site Strategies, EDGE of the Web covers all topics related to Internet Marketing including, SEO, search engine marketing, content marketing, and conversion rate optimization. Some of the featured guests include George Nguyen, Editor, Third Door Media; Olga Zarzeczna, SEO expert, Seosly; and Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital. Apart from interviews, host Erin Sparks also discusses the latest news and trends in the digital marketing industry.
Growth Marketing Toolbox
Host: Nicholas Scalice
First Aired: 2015
Ratings on Apple Podcasts: 4.9
In one of its latest episodes, Alex Billington, former professional soccer player-turned-growth manager, explores automating reporting. The Growth Manager of Funnel discusses marketing reporting tools.
Growth Marketing Toolbox is a weekly podcast that discusses the best growth marketing tools and technology available. It has aired 250 episodes featuring guests such as Jack Born, founder, Deadline Funnel; Xenia Muntean, CEO, Planable; and Grant Deken, CEO, Unstack. The podcast series has covered several topics, including clustering, product-market fit, the voice of customer research, AI content marketing, and no-code marketing tools.
iDigress With Troy Sandidge
Host: Troy Sandidge
First Aired: 2020
Ratings on Apple Podcasts: 5.0
In one of its latest episodes, Sandidge discusses quantity vs quality, content creation vs content distribution, and value vs volume. He ponders over the questions, which combination would get the best results for businesses.
A part of the HubSpot Podcast Network, iDigress is a marketing and business podcast hosted by award-winning global marketing strategist Troy Sandidge, aka, The Strategy Hacker. He discusses marketing strategies that can be implemented to amplify business, branding, social media, sales, and customer community. Sandidge helps listeners build strategies and develop solutions for sustainable and scalable businesses.
Marketing Trends
Host: Mission.org
First Aired: 2019
Ratings on Apple Podcasts: 4.8
In one of its latest episodes, guest podcaster Kevin Osborne, SVP of Client Strategy, Acceleration Partners, encourages marketers to take another look at their affiliate strategy amid developing technology, which has allowed for more cost-effective implementation, tracking and growth for businesses of all sizes.
Presented by Salesforce, The Marketing Trends podcast features interviews with impactful CMOs, CEOs, VPs, and industry leaders of companies including Google, Zendesk, Amazon, and Trillo, who share their marketing stories that helped build the Fortune 500. Some well-known guests include Courtney Baber, co-founder, The Route Beauty; Detria Williamson, CMO, IDEO; Bobby Jania, VP of Product Marketing, Salesforce. The podcast covers marketing case studies and discusses machine learning, account-based marketing, chatbots, and other latest B2B and B2C developments.
Marketing Over Coffee
Host: John Wall and Christopher Penn
First Aired: 2007
Ratings on Apple Podcasts: 4.5
In one of its latest episodes, the hosts John Wall, partner, Trust Insights and Christopher Penn, co-founder and Chief Data Scientist, discuss the new search quality guidelines, E-A-T and inferred email quality. They also talk about UserTesting and Upfluence Search Quality Evaluator Guidelines and how to get IT to understand SEO.
With over 300 episodes and over a million downloads, Marketing Over Coffee is a podcast that meets at the intersection of marketing and technology. The episodes are recorded at a coffee shop every week and have featured several business and marketing leaders, including Vivien Garnes, CEO, Upfluence, Seth Godin, author and former dot.com business executive; Ann Handley, Chief Content Officer, MarketingProfs.
Social Media Marketing Podcast
Host: Michael Stelzner
First Aired: 2012
Ratings on Apple Podcasts: 4.7
In one of its latest episodes, host Michael Stelzner interviews Nicky Saunders, CEO, Deeper Than the Brand, and host of Nicky and Moose The Podcast. They talk about Instagram Live and how it can be used to promote and sell business.
The Social Media Marketing Podcast is a weekly show that helps marketers navigate through the dynamic ecosystem. Hosted by the founder of Social Media Examiner, Michael Stelzner, the podcast features marketing experts across multiple industries and specialities. Conversations revolve around how successful marketers employ social media, new strategies and tactics used by businesses, and actionable tips to improve social media marketing.
Social Pros Podcast
Host: Adam Brown, Jay Baer
First Aired: 2013
Ratings on Apple Podcasts: 4.7
In one of its latest episodes, Jon Loomer, owner of Jon Loomer Digital talks about the future of advanced Facebook advertising. He talks about Meta, how competition has affected advertising on Facebook over the years and why it’s more important than ever for brands to be creative. How much should one trust Facebook’s auto-optimization?
Social Pros puts social media practitioners on the spotlight. Episodes feature leading social media strategists who share their insights on current trends and ideas in the social media industry. Hosts Jay Baer, Founder, Convince & Convert and Adam Brown, executive strategist, Salesforce, end the episode with The Big Two, a rapid-fire segment of two critical questions. Some guest experts include Dan Gingiss, customer experience influencer; John Jantsch, author of Duct Tape Marketing; and Amanda Russell, marketing professor, The University of Texas.
State of Demand Gen
Host: Refine Labs
First Aired: 2020
Ratings on Apple Podcasts: 4.9
In one of the latest episodes, State of Demand Gen sheds light on marketing as an art and that everything a marketer does cannot be measured with hard quantitative data.
Produced by Refine Labs and CEO Chris Walker, the State of Demand Gen dives deep into innovative strategies, tangible tactics, fireside chats, and interviews with B2B SaaS industry experts. Currently, on their second season, the podcast has featured experts such as Jake Dunlap, CEO, Skaled Consulting; Joe Mullings, CEO, The Mullings Group; Dave Gerhardt, Chief Brand Officer, Drift; and Tom Wentworth, CMO, Recorded Future.
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Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered 
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
