Adobe has expanded partnerships with agencies and technology providers to help brands deliver AI-powered personalised customer experiences at scale.
Adobe has announced new partnerships with agencies, technology providers, and systems integrators to help brands create, manage, and measure personalised customer experiences at scale.
The partnerships bring together Adobe’s customer experience and AI capabilities with organisations including Accenture, Omnicom, Stagwell’s Code and Theory, WPP, Anthropic, and Microsoft. The initiative aims to help businesses improve customer engagement, content delivery, and marketing performance through agentic AI.
Adobe said the collaborations are designed to support brands as they increasingly adopt AI-powered customer experience strategies across marketing and customer engagement operations.
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Advancing AI-Powered Customer Experiences
“Agentic AI is no longer something brands experiment with, but what they run on. Through our partnerships with the world’s leading agencies and technology companies, Adobe is building for that reality, connecting paid and owned channels, embedding intelligence across platforms and helping brands define the next era of customer experience,” said Rachel Thornton, Chief Marketing Officer, Customer Experience Orchestration, Adobe.
The partnerships include new solutions that combine customer data, content management, AI decision-making, and campaign execution to help organisations deliver more personalised experiences across customer touchpoints.
Strengthening Customer Engagement and Personalisation
Adobe is also expanding integrations with AI platforms, including Anthropic’s Claude Enterprise and Microsoft 365 Copilot, enabling organisations to access Adobe’s customer experience capabilities within existing enterprise AI environments.
The company said these integrations will help teams create, activate, and optimise customer experiences more efficiently while maintaining brand consistency and governance.
As businesses continue investing in AI-driven customer engagement, partnerships that connect customer data, content, and AI-powered decision-making are becoming increasingly important for delivering personalised experiences at scale.
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