Affise Launches Partnership Marketing Platform

Affise Reach allows brands to directly organize, implement, and measure partnership marketing campaigns without support from a third party

Affise has launched its latest product, Affise Reach, which allows brands to directly organize, implement, and measure partnership marketing campaigns without support from a third party. Brands will benefit from unprecedented control over their outcome-based marketing campaigns. 

Using Affise Reach, marketing teams can search a database of vetted partners, which includes everything from web, social, and mobile app advertising. After selecting the right partners for a campaign, they can foster relationships directly without needing a middleman. Reach also provides cutting-edge digital tools to bring total transparency to every campaign, including multi-channel attribution, advanced analytics, and forecasting. Affise Reach will provide brands with better control over their partnership marketing campaigns. They can gain full access to the analytic and forecasting data for powering informed decision-making, and can painlessly incorporate partner marketing into their user acquisition process.

Reach has also been designed to be extremely user-friendly, even for users without experience in the partnership-marketing industry. With all features clearly explained on the page, no instruction manual is required. Marketers can sign up and launch their first campaign within minutes. Payments are consolidated into one invoice, automating what could otherwise be a complex process for large brands working with hundreds of partners.

“Ice of cost-per-click advertising skyrocketed during 2021. Rates for Facebook, Google, and Amazon increased by 63%, 42% and 56% respectively. This is slashing ROI, and putting pressure on marketers to find new channels to exploit. Partnership marketing is an obvious play. Many brands have been reluctant to invest heavily in partnership marketing up till now because it is perceived as being difficult to manage and an industry which lacks transparency. Reach solves both of these problems. We’re giving brands unprecedented access and control, and the absolute assurance that they are only paying for results they value,” said Tanya Grypachevskaya, Chief Revenue Officer, Affise. 

With Affise’s ties to the partnership marketing industry around the world, Reach could be ideally suited for brands rolling out partnership marketing campaigns in Europe, South America, India, China and Japan.