Ahold Delhaize USA enhances customer experience by enabling seamless discovery-to-cart journeys through Click2Cart across digital channels and grocery brands.
Ahold Delhaize USA has announced a partnership with SmartCommerce to expand Click2Cart across its five omnichannel US grocery brands.
Customers shopping at Food Lion, The GIANT Company, Giant Food, Hannaford and Stop & Shop can now add products directly from digital ads, social media, and brand-owned channels into their online carts.
The integration creates a faster path from discovery to checkout, enabling customers to shop the products they need directly from where they discover them online.
With Click2Cart, shoppers can engage with digital content and add featured items directly to their carts, while Shopper’s Choice functionality lets them select their preferred brand at checkout.
For Ahold Delhaize USA and its partners, the integration connects off-site inspiration with store fulfilment, enabling shoppers to act on digital content and complete purchases with fewer interruptions.
It also enables consumer packaged goods (CPG) brands to connect campaigns with shoppable experiences across paid, owned, and earned channels.
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“As customer expectations for convenience and personalisation continue to evolve, we are focused on meeting shoppers wherever they are in their journey. This collaboration creates a simpler, more connected experience, helping customers go from discovery to cart in just a few clicks from the digital channels they use every day. It also strengthens how we connect engagement to measurable e-commerce sales, unlocking new opportunities for growth across our digital ecosystem,” said Keith Nicks, Chief Commercial and Digital Officer, Ahold Delhaize USA.
“This partnership is about closing the gap between demand and purchase. Brands are investing heavily to drive interest, and Ahold Delhaize USA is creating a more seamless path to turn that intent into real carts. Together, we’re making it easier for shoppers to go from discovery to cart in a single, frictionless experience,” said Jennifer Silverberg, Founder and Chief Brand Officer, SmartCommerce.
SmartCommerce’s platform supports performance at scale by using machine learning to optimise brand selection based on product availability and enable substitution when required.
With this addition, Ahold Delhaize USA continues to enhance its omnichannel capabilities to deliver a consistent and reliable shopping experience.
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