AliExpress Launches It Girls Initiative for Live Streaming

Alibaba's AliExpress brings livestream shopping to UK

Consumers can browse the channels of models, actors and TV personalities as part of the new ‘It Girls’ mini-shop programme and purchase items from their livestreams.

In a new partnership with Vogue Business, AliExpress has brought its livestream technology to consumers in the UK in a bid to “elevate” shopping experiences.

Olivia Attwood, an English television personality, presenter and model, said, “Livestream shopping is well-established in some countries around the world, but still relatively new here in the UK. I am thrilled to bring this innovative and fun shopping experience and its benefits to the UK. ”

“We cannot wait to see what the next couple of months brings, and we encourage everyone to join in, whether you are someone who loves shopping for fashion or an influencer keen to join our community of It Girls,” Olivia said.

Consumers can browse the channels of models, actors and TV personalities as part of the new ‘It Girls’ mini-shop programme and purchase items from their livestreams.