Under the marketplace, merchants will be able to raise their profile through association with Castorama’s brand and access retail media solutions offered by the business.
Kingfisher is launching a home improvement ecommerce marketplace at Castorama France, as it continues to develop its marketplace offer.
Marc Vicente, Group Digital Director at Kingfisher, said, “The launch of Castorama France’s marketplace is a very exciting milestone in our ecommerce strategy. We know that choice is vital for customers in ecommerce, particularly in home improvement, and our marketplaces are enabling us to deliver a vastly expanded product offering, at pace.”
“The launch is a great example of our Powered by Kingfisher strategy in action. With the support of the group’s marketplace technology and expertise, Castorama France has been able to build a compelling offer, tailored for the needs of its customers,” Marc added.
Castorama France will launch more than 500,000 new products from verified third-party merchants onto its e-commerce channels, marking a sevenfold rise in the number of product choices available to the banner’s customers.
All third-party merchants will be selected by Castorama experts and go through a verification process to ensure they meet Castorama’s quality and ethical standards.
Under the marketplace, merchants will be able to raise their profile through association with Castorama’s brand and access retail media solutions offered by the business.
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