To launch the campaign, Amazon has created a short film starring TV personality and reality star Sam Thompson, who has spoken about his own ADHD.
Amazon has launched a campaign to highlight features within its Alexa virtual assistant which can help people living with attention deficit hyperactivity disorder (ADHD).
Meryem Tom, Amazon Alexa UK Managing Director, said, “We’re thrilled to learn individuals with neurodiversity find daily support with Alexa. By collaborating with Sam and the ADHD Foundation to produce this guide and film, we hope to empower those with ADHD to try out different Alexa features and set up a personalised routine to support them in their everyday.”
Dr Tony Lloyd, Chief Executive of the ADHD Foundation Neurodiversity Charity, said, “We’re absolutely delighted to work with Amazon Alexa and Sam Thompson to support the one in 20 people who live with ADHD.
“Support from Alexa in the morning will enable those with ADHD to start their day on a positive note, leaving them with greater energy and focus for the rest of the day so they can go out and let their talent shine,” Dr Tony Lloyd Added.
To launch the campaign, Amazon has created a short film starring TV personality and reality star Sam Thompson, who has spoken about his own ADHD, and depicts the every-day challenge of leaving the house, informed by his own experience, and how Alexa can now be used to help.
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