Amazon Fashion Europe Introduces Virtual try-on For Shoes

Amazon Fashion Europe is expanding its virtual try-on tool to shoes, introducing sunglasses earlier this year.

The ecommerce giant will first introduce trainers to the tech-based initiative, with more footwear styles will be added to the feature over the next few months.

Shoppers can choose from hundreds of styles from brands such as New Balance, Superga, Puma, Lacoste, Reebok and more.

Amazon said its virtual try-on tool is a “fun interactive feature that can be used on the go or from the comfort of their homes to make better, more informed purchasing decisions.”

The tech enables consumers to visualize how an item will look on themselves from different angles.

The company has designed its own Computer Vision Machine Learning (CVML) tech to detect shoe position, orientation, scale, foot, ankle and pant segmentation through deep learning.

It uses 3D models of shoes to produce an AR experience and combines a live mobile camera stream and the CVML model to power the experience for customers.

Customers can find the technology on Amazon’s website or app. After choosing trainers to try on, they can tap the virtual try-on button on the product detail page and point the rear camera on their mobile device at their feet.

Shoppers can also take a photo of the virtual shoes they’re trying on and share the photo with friends through social media.