Just Walk Out technology enables customers to open the Amazon app at the exit gate to pay and there is also the option to use a self-checkout till.
Amazon is opening a new Amazon Fresh store in West Hampstead, London.
The US online giant launched its first such store in the UK – its first physical retail site outside North America – in Ealing, London in 2021. It reportedly planned to open hundreds of Fresh locations in the UK, but that didn’t happen, with the number now standing at 21, all of which are in London except one in Sevenoaks, Kent.
In July last year, the company announced Ealing was to close, along with two others, in Wandsworth and East Sheen.
Amazon has also been working on an overhaul of its UK stores, with the reopening of its Aldgate location earlier this year. The stores originally launched as checkout-free offerings, powered by Just Walk Out technology. But the focus is now on adding more payment options, such as self-service checkouts.
When entering the West Hampstead location, customers walk through a non-gated entrance and shop for what they need. Just Walk Out technology enables them to open the Amazon app at the exit gate to pay and there is also the option to use a self-checkout till.
A new opt-in feature allows customers to open the app when they are near the store and a QR code automatically pops up allowing them to pay. People can also pick up and return items purchased at Amazon UK from the in-store Amazon Hub counter and automated return kiosks.
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