American Golf now has the capabilities of Ship from Store and Click & Collect, allocating stock in local stores to better serve customers.
American Golf has launched the Fluent Order Management solution. It is replacing legacy systems with the distributed order management system, which will provide a real-time view of inventory.
The aim is to improve the customer experience by giving a real-time view of items available to purchase, mitigating cancelled orders and overselling. Customers will now benefit from an endless aisle experience, allowing them to place orders in-store, with fulfilment flexibilities to ensure orders are shipped in the most efficient and cost-effective manner.
AyataCommerce, a technology services company and partner of Fluent Commerce, led the implementation. American Golf now has the capabilities of Ship from Store and Click & Collect, allocating stock in local stores to better serve customers.
“We’re thrilled to be working with Fluent Commerce as we modernise our technology platform to drive an improved customer experience,” said Simon Owers, CFO at American Golf. “This is an exciting period of growth for the business, and we believe that Fluent Commerce is best placed to support us on that journey.”
“It’s always exciting to work with a leading brand such as American Golf,” commented Rob Shaw, GM EMEA at Fluent Commerce. “We’re delighted to be able to deliver the business benefits associated with highly effective order management and the potential for business growth that comes with this. We look forward to a productive and successful partnership together.”
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