The store has been designed to help people explore the latest in connected technology and forms part of EE’s investment of more than £6 million in bricks and mortar retail this year.
EE has announced the grand opening of its latest Experience store in Birmingham’s Bullring.
Former England International Emile Heskey, who called Birmingham home during a five-year spell with Birmingham City and Aston Villa, will be cutting the ribbon and welcoming visitors to the new space.
The store has been designed to help people explore the latest in connected technology and forms part of EE’s investment of more than £6 million in bricks and mortar retail this year.
It will feature Experience Zones themed around four key areas – Game, Work, Learn, and Home – along with a Tech Home area showcasing the future of connected living.
Heskey said, “It’s fantastic to open EE’s new Experience store in Birmingham, a city that’s very close to my heart. I used to love shopping in the Bullring during my years at Birmingham City and Aston Villa and it’s great to see the centre continue to reinvent itself. The EE Experience store is brilliant, and I can’t wait to see the excitement as people explore all the store has to offer.”
Asif Aziz, Retail Director at EE, commented, “Our research shows Birmingham is a city of tech lovers, with residents embracing smart home technology and relying on smartphones to shop smarter. Our new store is designed to meet the needs of this vibrant community, providing a space where people can get hands-on with the latest devices and discover new ways to stay connected.”
“We’re excited to bring this innovative retail experience to Birmingham, with our brilliant team of EE Guides ready to help customers with all their technology needs and to offer personal, expert advice on how connected technology can enhance their everyday lives.”
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