Meta had approached Apple in March to discuss a partnership. However, this proposal did not progress beyond initial discussions, as Apple had concerns about Meta’s privacy practices.
Contrary to previous reports, Apple is not in discussions with Meta about integrating Meta’s AI models, including MetaAI and Llama 3, into Apple Intelligence. Although the two companies considered a partnership in March, Apple ultimately decided against a deeper collaboration.
Bloomberg reported that Meta had approached Apple in March to discuss a partnership. However, this proposal did not progress beyond initial discussions, as Apple had concerns about Meta’s privacy practices. As part of the OpenAI agreement, OpenAI cannot use any data provided by Siri for training purposes. Apple Intelligence is expected to launch in the Fall with the release of the iPhone 16 lineup, leaving room for potential additional deals. If Meta can meet Apple’s stringent privacy requirements, it might still be able to integrate MetaAI into Apple devices.
At the Worldwide Developers Conference (WWDC) in June, Apple announced a deal with OpenAI, allowing ChatGPT to function as an extension to Apple Intelligence rather than a fully integrated component. This arrangement enables Apple’s AI to delegate complex queries to ChatGPT, which Apple’s own AI cannot handle.
Apple’s strict privacy requirements led to OpenAI agreeing not to train on any data sent via Siri and ensuring data is promptly disposed of after use. The WWDC confirmed that ChatGPT would serve as an option for Siri, rather than a deeply integrated component. Essentially, it functions as a plugin, allowing Siri to send prompts to ChatGPT when necessary, with appropriate data warnings.
Unlike other arrangements, Apple is not paying OpenAI to integrate ChatGPT into its devices. The company also announced plans to incorporate other AI models, such as Google’s Gemini, and is in discussions with Anthropic, an AI startup focused on safety and responsibility, according to Bloomberg.
Apple Intelligence aims to balance safety and personalisation in the competitive AI market, while Meta struggles with privacy issues.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
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IBM is a global hybrid cloud and AI-powered 
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Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
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Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
