Aramark’s DUPLO Coffee Co. at LEGOLAND® Windsor Resort is the first automated store in a theme park and offers a fast, AI-powered, frictionless retail experience so guests can refuel and get back to attractions.
Aramark UK has unveiled an innovative coffee and convenience store within the LEGOLAND Windsor Resort theme park that provides a frictionless experience for guests. Through a partnership with the AI-powered, cashier-less platform, Zippin, the new DUPLO Coffee Co., named for the area of the park in which it resides, enhances the guest experience by eliminating traditional checkout wait times.
At DUPLO Coffee Co, guests simply select their choice of drinks and snacks and are automatically billed for the items they choose as they exit the store. With no lines or self-service scanning, the technology frees up time so guests can fuel up and get back to the park’s attractions faster. Aramark UK hospitality staff are on-site to maintain food and beverages and support guests as needed.
The new frictionless coffee and convenience store is the first of its kind to open in a European theme park.
“We are committed to elevating the customer experience,” said Helen Milligan-Smith, CEO of Aramark UK. “Partnering with Zippin to launch DUPLO Coffee Co represents an exciting milestone in entertainment hospitality. The adoption of this autonomous approach helps meet the needs of guests who want to make the most of their visit to the theme park.”
DUPLO Coffee Co offers a wide array of items loved by park guests, including freshly made Costa coffee, cold drinks, cakes, cookies, sweets, and a selection of healthy snacking products.
The Aramark partnership at LEGOLAND Windsor Resort is part of a larger agreement with Merlin Entertainments, a global leader in location-based entertainment, that covers five locations in the UK and two in the US.
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