Bloomreach enables end-to-end personalisation with Loomi AI for Shopify, helping brands deliver consistent, real-time customer experiences across every touchpoint.
Bloomreach has announced the launch of Loomi AI for Shopify, an embedded app that connects Shopify stores with Bloomreach’s marketing and search capabilities.
The solution enables merchants to personalise customer interactions across every touchpoint by unifying customer, product, and commerce data into a single platform.
With no coding or IT support required, merchants can activate AI-powered personalisation across channels using real-time intelligence.
Shopify merchants are increasingly adopting personalisation strategies to drive growth, and Loomi AI is designed to support this by leveraging behavioural signals and contextual data to deliver more relevant customer experiences.
“Merchants shouldn’t have to choose between sophisticated personalisation and operational simplicity. Loomi AI for Shopify gives merchants a direct connection between their Shopify store and Bloomreach’s personalisation tools, all powered by the same real-time intelligence from Loomi AI. That means no matter how the customer journey evolves — particularly as emerging channels like ChatGPT enter the mix — personalisation can remain consistent across the entire experience,” said Anirban Bardalaye, Chief Product Officer, Bloomreach.
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What Loomi AI for Shopify Unlocks
- Personalised Search and Browse: Connects Shopify product and behavioural data to deliver real-time, relevant search results and improve on-site conversion
- Targeted Email, SMS, and Omnichannel Marketing: Uses live commerce data to trigger personalised campaigns based on customer behaviour and purchase history
- On-Site Personalisation: Captures real-time behavioural signals to tailor experiences from the first interaction, including for anonymous users
- Synchronised Merchandising and Campaign Activation: Aligns merchandising and campaigns in real time during launches and peak demand periods
- Localised Personalisation at Global Scale: Delivers region-specific recommendations and campaigns using Shopify Markets data
- Strategic Promotions: Applies AI-driven decisioning to target incentives where needed, improving conversion while protecting margins
The app is now available in the Shopify App Store, enabling merchants to deploy personalisation across channels through a unified workflow.
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