Bolla Oil has launched its first customer loyalty programme, Bolla Rewards, powered by PAR Technology, to strengthen customer engagement and drive repeat visits.
Bolla Oil, an operator of convenience stores and fuel retail locations across the New York Tri-State area, has partnered with PAR Technology to launch Bolla Rewards, its first customer loyalty programme.
Powered by PAR Retail, the programme is designed to increase repeat store visits, deliver personalised offers, and strengthen customer engagement across more than 160 Bolla Market locations. The initiative also includes a mobile app experience and lays the foundation for future loyalty capabilities as the retailer expands its customer engagement strategy.
The launch reflects growing investment among retailers in loyalty programmes that help drive retention, customer value, and long-term brand relationships.
Building Stronger Customer Relationships
“Our customers have more choices than ever, and loyalty gives us a way to build stronger, more meaningful connections with them. Bolla Rewards allows us to deliver immediate value through focused, easy-to-redeem offers while reinforcing the experience our guests expect every time they are at a Bolla Market,” said Jay Singh, Vice President, Bolla Oil.
The programme has been designed for simple adoption, offering customers easy-to-access rewards and savings while giving Bolla greater visibility into customer engagement and purchasing behaviour.
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Supporting Long-Term Customer Engagement
“The era of disconnected software is over. What Bolla is building with PAR isn’t a loyalty programme – it’s an intelligence layer that turns data across customers, operations, and engagement into real-time action at every location,” said Savneet Singh, Chief Executive Officer, PAR Technology.
PAR Retail powers both the loyalty programme and mobile experience, while providing data insights to help Bolla personalise customer interactions and support future engagement initiatives.
As retailers increasingly focus on customer retention and personalised experiences, loyalty platforms are becoming an important tool for driving engagement, repeat visits, and long-term customer value.
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