Bubbakoo’s Burritos and Bikky enable the brand to consolidate fragmented data and generate insights for marketing, menu decisions, and operations.
Bubbakoo’s Burritos has partnered with Bikky to centralise customer data and improve personalisation across its operations.
As the brand expanded to more than 140 locations, it faced challenges in maintaining a unified view of guest behaviour and identifying meaningful trends. The partnership enables the company to consolidate fragmented data and generate insights to support marketing, menu decisions, and operational planning.
Key Focus Areas
- Onboarding optimisation: Track guest behaviour beyond the first visit
- Segmentation: Identify where engagement drops off and improve retention
- Personalised communication: Tailor messaging based on customer preferences
- Menu targeting: Promote new items to relevant customer segments
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The onboarding journey was previously standardised, with limited visibility into repeat behaviour. With Bikky’s segmentation tools, the brand can now identify engagement gaps and refine onboarding strategies.
“Before Bikky, it was hard for us to see the big picture. Our data was very fragmented,” said Alex Jano, Vice President of Marketing, Bubbakoo’s Burritos.
“Having data that tells us who each customer is and being able to capitalise on that is probably our biggest aha at the moment,” Jano said.
The platform also supports targeted menu launches, including a new plant-based chorizo offering, allowing the brand to reach customers most likely to engage rather than running broad campaigns.
Operational Improvements
- Testing menu layouts for in-store vs online performance
- Using customer behaviour data for menu optimisation
- Supporting franchisees with location-specific insights
- Improving alignment across franchise operations
“We’re better supporting our franchisees with deeper insights into their business. It not only helps identify local opportunities but also strengthens alignment and collaboration with our franchise partners,” Jano said.
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“As our brand continues to grow and level up, having the right data behind our decisions is essential. Bikky gives us Bubbakoo’s view of our guests and allows us to turn insights into smarter marketing, stronger franchisee support, and better experiences across the system,” said Chris Ives, Chief Executive Officer, Bubbakoo’s Burritos.
“With Bikky, we can combine customer feedback with detailed insights into guest behaviour. We finally have the whole picture,” Ives said.
“In their short time on Bikky, Bubbakoo’s has incorporated guest data into every part of their business — marketing, menu decisions, operational reviews, and franchisee support,” said Abhinav Kapur, Co-Founder and Chief Executive Officer, Bikky.
“They understand that guest data isn’t just a tool, but the centrepiece of their growth strategy. We’re proud to support this innovative, fast-growing brand,” Kapur said.
The partnership reflects a broader shift toward using customer data platforms to improve personalisation, operational decision-making, and customer experience across multi-location restaurant businesses.
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