It helps brands and marketers identify and engage with new in-market audiences while ingesting and normalising their existing customer data to craft more effective marketing campaigns and maximise ad spend.
Capstone Technologies Group, a company that acquires, operates, and organically develops disruptive technologies, announced that its subsidiary DrivenIQ has launched AMP, an Audience Intelligence Customer Data Platform.
This first-of-its-kind technology helps brands and marketers identify and engage with new in-market audiences while ingesting and normalising their existing customer data to craft more effective marketing campaigns and maximise ad spend.
“We live in a world where understanding customer data, customer journey and data activation is paramount to success,” said Albert Thompson, Founder and CEO of DrivenIQ. “AMP, our Audience Management Platform called VisitIQ, is truly transformative, empowering brands and marketers to tap into 14 billion deterministic records to create the smartest new audiences available. Then, with a persistent identifier, we help businesses identify, unify, normalise and standardise future customers and their existing audiences, making AMP completely unique in the data platform landscape. The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.”
“Data shouldn’t be hard, nor should the ability to create highly personalised marketing campaigns,” said Thompson. “The reason this process is still so daunting is because until now, digital marketers didn’t have the data or the real-time-audience technologies like AMP to help overcome these obstacles.”
He continued, “It simply isn’t good enough to rely on household level information, anymore. With AMP, we can tell you – with individual certainty – who your customers are and who they are most likely to be. We now provide brands with the ability to easily identify their ‘ideal customer profile (ICP)’ with more than 500 different demographic and psychographic characteristics woven in, creating the most robust personalised audience experience on the market today.”
“Businesses are seeing huge potential with AMP,” he said. “That’s because our data is the most comprehensive, updated and accurate on the market, backed by full compliance with the latest privacy regulations. Brands have no more time or money for estimations, guesswork or the inability to curate first-party data audiences, data audience mapping, audience data modeling, or creating audience lookalikes. They need to know who their potential audiences are, all in a privacy compliant, cookie-less way. In seconds, we tell them exactly that.”