Chico’s FAS enhances customer engagement by integrating credit card rewards with simplified loyalty programmes, enabling faster earning and more flexible redemption across its brands.
Chico’s FAS has announced the launch of its first-ever credit card programmes alongside newly reimagined loyalty programs for Chico’s, White House Black Market (WHBM), and Soma.
Together, these initiatives aim to create a more rewarding, seamless, and flexible way for customers to engage with the brands.
Key Highlights:
- Chico’s FAS and Synchrony have launched co-branded Mastercard and private label credit card programs to provide Chico’s, White House Black Market (WHBM), and Soma customers with expanded benefits and payment options.
- Chico’s, WHBM, and Soma have each relaunched their loyalty programs (Club Chico’s, WHBM Prestige, and Soma My Rewards), making it simpler for customers to understand how they earn rewards and easier to get rewarded more quickly.
- Cardmembers can earn rewards on purchases with each brand, as well as on everyday spending anywhere Mastercard is accepted with the co-branded card.
- The partnership enables Chico’s FAS brands to leverage Synchrony’s digital and omnichannel capabilities, including Synchrony PRISM, its data-driven credit decisioning platform.
Issued by Synchrony, each program includes both a Mastercard-powered co-branded credit card and a private label credit card, giving customers more ways to earn and engage.
The updated loyalty programs—Club Chico’s, WHBM Prestige, and Soma My Rewards—are designed to make earning and redeeming rewards more intuitive and accessible across each brand.
Developed in partnership with Synchrony and Mastercard, the credit card experience integrates with these programs to deliver enhanced rewards, curated benefits, and deeper customer engagement.
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“This is a meaningful step forward in how we serve our customers – creating a more inspiring and personalised experience for her. By introducing our new credit cards and reimagining our loyalty programs, we’re creating a more connected, rewarding experience that reflects the individuality of each brand while making it easier for customers to deepen their engagement with the brands they love. The new program allows shoppers to earn higher reward redemptions at a faster rate – showing our gratitude towards our dedicated customers,” said Trish Donnelly, Division CEO, Chico’s FAS.
“These three brands have earned deep customer loyalty, and these new programs are designed to reward that relationship every time a customer shops. By pairing strong in-brand rewards with a compelling suite of credit benefits, we’re helping Chico’s FAS brands expand customer engagement while further strengthening Synchrony’s leadership in speciality retail financing,” said Darrell Owens, EVP and CEO, Lifestyle, Synchrony.
“Consumers expect choice, convenience and confidence every time they pay, and Mastercard’s network is built to deliver exactly that. By working with Chico’s FAS and Synchrony, we’re strengthening the loyalty experience for shoppers by giving them more ways to engage with the brands they love and ensuring every purchase is backed by the safety and security of the network,” said Julie Schanzer, Executive Vice President, US Financial Institutions, Mastercard.
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The Chico’s FAS credit card programs offer customers:
- 7.5% back in rewards on purchases at the card’s origin brand
- 2% back in rewards on grocery store & restaurant purchases, and 1% back everywhere else Mastercard is accepted with the co-branded card
- 15% off their first purchase when they open and use a new credit card at the card’s origin brand
- Exclusive benefits, including free shipping, birthday rewards, and exclusive offers throughout the year
- Convenience, security and benefits of the global Mastercard network, including ID Theft Protection and Zero Liability
As part of the relaunch, customers can enjoy a more streamlined rewards experience, while cardmembers gain faster access to rewards through enhanced earning opportunities.
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In tandem with the credit card launch, Chico’s FAS is rolling out reimagined loyalty programs across all three brands, designed to be more intuitive, more rewarding, and easier to engage with.
These programs include:
- Simplified program structures, including fewer tiers
- Extended reward redemption windows
- Greater opportunities to earn, especially when paired with a credit card
Beyond customer benefits, the program is designed to drive stronger engagement and long-term growth through increased interaction and reward redemption.
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