The Braze Creative Studio connects creative production with campaign execution, giving teams a single place to manage assets and launch experiences.
Braze has introduced a new set of AI capabilities designed to transform how marketers build, personalise, and deliver engaging customer experiences.
The new capabilities bring together campaign execution, content generation, and decisioning into a unified platform to manage the full customer lifecycle.
BrazeAI Operator and BrazeAI Agent Console bring decisioning, content generation, and execution directly into the marketer’s workflow. By embedding AI into the core platform, teams can act on data in real time and turn strategy into live customer experiences faster.
- Speed up campaign execution with AI-powered content generation
- Reduce dependency on technical teams to get campaigns out the door
- Drive more relevant engagement by acting on customer data in real-time
A Unified Approach to Creative Production and Activation
The Braze Creative Studio connects creative production with campaign execution, giving teams a single place to manage assets and launch experiences. With direct integrations to Figma and Canva, it removes friction between design and delivery.
- Move creative assets seamlessly from design tools into live campaigns
- Maintain brand consistency across channels with centralised asset management
- Connect creative to real-time customer context for more relevant experiences
Flexible, Regional Infrastructure for AI-driven Decisioning
BrazeAI Decisioning Studio can now be hosted in Europe on Google Cloud, giving brands more control over how and where their data is managed. This expansion supports decision-making while also meeting regional data requirements.
- Keep customer data closer to home with EU-based hosting
- Apply decisioning without compromising on data governance or compliance
- Scale AI-driven engagement globally with greater flexibility and control
“The world’s largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready. Braze is putting powerful, production-ready AI and creative tools directly into marketers’ hands to amplify their impact and define their competitive edge. Our new tools are live, the technology is proven, and the brands that seize this moment will build the businesses that customers remember,” said Bill Magnuson, Co-Founder and CEO, Braze.
These updates are being unveiled at City x City London, Braze’s flagship EMEA event focused on customer engagement and AI-driven marketing innovation.
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BrazeAI Operator enables marketers to create campaigns, build custom agents, generate content, and troubleshoot workflows within a single interface.
Cleo used BrazeAI Operator to personalise its onboarding experience, resulting in improved engagement and reduced unsubscribe rates.
The American Diabetes Association also used the solution to redesign its eCommerce journey, enabling more dynamic and personalised engagement.
“I felt like I was talking to someone who worked for Braze. It’s my thought partner. I’m kind of addicted to it. I’m doing things that would have been completely impossible without the Operator,” said Elaine Armbruster, Director of Digital Experience, American Diabetes Association.
“The Operator literally thought of ways of using customer data I hadn’t even considered and incorporated it into advanced Liquid code. It prevented issues I wouldn’t have caught until QA, and I wouldn’t have known where to start troubleshooting,” said Holly Jacobson, Sr Lifecycle Marketing Manager, Cleo.
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BrazeAI Agent Console enables teams to build, manage, and deploy AI agents that adapt campaigns in real time based on customer context.
Dayuse used the capability to deliver personalised messages at the moment of send, improving engagement and conversion rates.
“Personalisation at this level across marketers used to require a significant manual workload. With BrazeAI Agent Console, we were able to scale individualised messaging across languages and regions in a way that feels relevant to each customer. That shift has had a clear impact on how customers engage and return to our platform,” said Martin Juglair, CRM Manager, Dayuse.
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The Braze Creative Studio connects creative workflows with campaign execution, enabling marketers to move from concept to activation more efficiently.
“The most exciting thing about agentic AI isn’t what any single tool can do on its own; it’s what opens up when the right tools work together. Canva AI enables agents to generate and iterate on visuals at scale, and Braze brings that creativity to the right audience at the right moment. Closing the loop from visual creation to customer activation is what marketing teams need to keep up, and this integration enables users to seamlessly publish their on-brand Canva assets to Braze while maintaining design integrity,” said Anwar Haneef, Head of Ecosystem, Canva.
“The new Figma plugin is a great workflow hack for marketers like me building asset-heavy campaigns or landing pages on tight deadlines. We all know the headache of juggling multiple tabs just to get one task done, and this tool eliminates that friction by letting you upload images in a single click. It’s simple, but I rely on it daily to save several minutes on each project,” said Ashley Auger, CRM Technical Manager, Growth, Mercari US.
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