CleverTap Launches Clever AI

CleverTap launches Clever AI

Built on the foundation of three core AI pillars: Predictive, Generative, and Predictive, Clever AI transforms the way brands engage with customers.

CleverTap, an all-in-one customer engagement and retention platforms, announced the launch of Clever.AI, its AI engine.

Anand Jain, Co-founder and Chief Product Officer at CleverTap said, “We’re thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement. We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalised experiences, and campaigns more effectively, ensuring every customer interaction is personalised and outcome driven.”

Built on the foundation of three core AI pillars: Predictive, Generative, and Predictive, Clever.AI transforms the way brands engage with customers and makes customer interactions more intelligent and efficient.

With Clever.AI, brands have already experienced a boost in conversion with significantly higher operational efficiency. They witnessed a 66% increase in conversion rates, 35% boost in operational efficiency and a 3x improvement in click-through rates (CTRs), with an increase across metrics such as purchases, and average order values (AOVs). Moreover, Clever.AI’s enhanced operational efficiency simplifies processes involved in campaign roll-outs, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy, Burger King add efficiency to their campaigns.

Peter Takacs, Digital Product Manager at Burger King, said, “I would rate it 10 for its ease of use and numerous possible use cases. We uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us.”

With Clever.AI, CleverTap seeks to enable brands with the next generation of AI capabilities required to build human-like understanding of customers and deliver personalised experiences efficiently that resonate with them, ultimately maximising customer lifetime value.