Coca-Cola seeks to engage a target audience of younger consumers with its AR experience promoting Coke Summer Music events.
As parent company Snap has touted, AR Lenses are one of the most popular features on Snapchat. More than 250 million of Snapchat’s users engage with AR content daily, a significant part of its daily active user (DAU) base of 332 million, per information the company shares.
As Snapchat users share photos in messages and Stories, its AR Lenses generate an average of six billion plays daily. Snapchat also has a broad mobile reach among Gen Z and millennials in several countries, connecting 75% of people ages 13 to 34 in the United States, the United Kingdom, Canada, France, Australia and the Netherlands, according to Snap. Those demographics partly match beverage consumption habits. In the U.S., soft drinks make up 22% of total beverage consumption among people ages 12 to 19, making soft drinks more popular than milk, juice and other beverages among that age group, according to data from the US Centers for Disease Control and Prevention.
Coke’s summer campaign comes as the company sees stronger demand for its products despite raising prices because of inflationary pressures. According to its most recent earnings report, the company’s organic revenue expanded 18% during the first quarter of the year. The company hasn’t surpassed 2019 volumes in restaurants amid closures caused by the pandemic. However, it is seeing a rebound in sales through movie theaters and stadiums as many people gather in public spaces again.
Coke has been active with campaigns aimed at younger consumers, including releasing its “pixel-flavored” soda that plays off the popularity of video games among teens and preteens. Its limited-edition Coca-Cola Zero Sugar Byte was formulated to evoke the flavor of pixels. As part of its promotion for the soft drink, Coke teamed with gaming organization PWR on a Pixel Point Island in Fortnite, where visitors can hunt for hidden treasures, play mini-games and participate in other activities.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
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IBM is a global hybrid cloud and AI-powered 
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Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
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Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
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Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
