As part of the unorthodox recycling scheme, the tech retailer’s customers can exchange old tech for a free curry as well as a voucher worth at least £5.
Electrics retailer Currys has launched a new initiative, ‘Cash for Trash’, which swaps old devices and other unwanted tech for a spicy meal, encouraging shoppers to exchange their e-waste for a curry.
Currys’ Brand and Marketing Director, Dan Rubel, said, “Many customers come to us looking confused and asking for a curry, but Lamb Rogan Josh lovers and Chicken Faal fans often leave empty-handed.”
“We decided enough is enough of feeling like the fool, so we are trialling our Curries for Tech scheme, allowing shoppers to help save e-waste from landfill whilst also getting their curry kick for free, at Currys,” Rubel added.
As part of the unorthodox recycling scheme, the tech retailer’s customers can exchange old tech for a free curry as well as a voucher worth at least £5 to put towards their next purchase using the Currys Cash for Trash initiative.
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