Decathlon Chooses Fifty As New Media Agency

Decathlon-appoints-new-UK-media-agency

The tech-focused agency harnesses AI to drive optimal media planning and buying and will now be entrusted with leading the retailer’s UK integrated media strategy across all of its media and channels.

Sporting goods retailer Decathlon has appointed London-based Fifty as its UK media agency following a non-competitive pitch process, taking over from Goodstuff.

Decathlon UK Head of Performance Marketing, Oliver Simpson said, “Fifty’s capabilities perfectly align with our growth goals, with the AI platform showcasing how we can adapt to market trends quickly and more accurately.”

“Early on, the Fifty team showed us where we had opportunities to reach new audiences in key growth segments and, importantly, how to connect with them, an approach that will support long-term brand building and sustainable growth,” Oliver added.

Fifty CEO, Simon Shaw, said, “Our AI-driven customer insight and media planning combined with deep understanding of the sports marketing landscape is a perfect fit for Decathlon UK. They have ambitious growth goals, which are the exact business challenges our tools are designed for and that our team enjoys working on.”

The tech-focused agency harnesses AI to drive optimal media planning and buying and will now be entrusted with leading the retailer’s UK integrated media strategy across all of its media and channels.