EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts.
Evocalize, the provider of industry-leading technology that powers cross-channel digital marketing solutions, launched EVOLVE, a new artificial intelligence layer applied to its collaborative marketing platform designed for franchises to save time, maximise efficiency, and improve ROI on local digital marketing initiatives.
EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.
With the ability to process each local user’s unique data to make highly-localised decisions, EVOLVE automatically takes specific actions based on their unique situation, while offering near-instant insights, personalised marketing assistance, detailed results predictions, and automated marketing execution — easily turning any user into a sophisticated, informed, intelligent marketer. EVOLVE will also apply real-time local media mix optimisations, automatically maximising performance and ROI across multiple digital marketing channels.
Evocalize’s Collaborative Marketing Platform with EVOLVE technology is the first local franchise marketing solution to use AI to rewrite marketing copy, optimise spend across channels for local conditions, and estimate real results for each location in real time. The user-friendly platform and its new suite of tools make it extremely easy for anyone to create and execute effective digital marketing programs with just a few clicks — furthering Evocalize’s goal of making sophisticated marketing push-button simple.
“At Evocalize, our mission is to give franchisors and enterprises tools to empower their local teams to succeed in the ever-evolving digital landscape,” said Matthew Marx, CEO of Evocalize. “With EVOLVE, we’re launching the next evolution of local marketing capabilities with extremely powerful features serving as a sophisticated, personalised co-pilot that will change the way people approach local digital marketing. We’re excited to see how the EVOLVE suite of AI and machine learning powered capabilities will transform the digital marketing landscape, and fuel the evolution of how we approach local marketing.”