Flybuy has partnered with unPLUG to combine real-time location intelligence with digital ordering technology, helping restaurants deliver faster fulfilment and more personalised customer experiences.
Flybuy, an AI-powered location intelligence platform for restaurants, retailers and grocers, has partnered with unPLUG Dining, a digital ordering platform for restaurant brands, to create a first-party guest experience that helps restaurants increase revenue, improve operational efficiency and deliver faster, more personalised service across digital ordering channels.
Through a deep SDK integration, Flybuy and unPLUG will fit into restaurant brands’ first-party digital strategies. Guests will place orders through unPLUG’s digital ordering platform, while Flybuy’s real-time location technology and intelligent order readiness engine optimise fulfilment behind the scenes.
By combining unPLUG’s customisable guest experience platform with Flybuy’s location intelligence for customers and delivery drivers, restaurant operators will be able to better manage order pacing, reduce wait times, and improve order quality and accuracy, particularly for perishable food items.
“Restaurants today need technology that not only creates a great guest experience, but also solves operational friction behind the scenes. Our partnership with unPLUG combines powerful first-party engagement tools with real-time operational intelligence to help brands deliver faster, smarter, and more seamless experiences,” said Marc Wallace, Chief Executive Officer and Co-Founder, Flybuy.
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Flybuy’s platform uses real-time arrival data to determine when kitchens should begin preparing orders, enabling restaurant teams to optimise workflows, reduce bottlenecks and ensure orders are ready at the right time for pickup or delivery. At the same time, unPLUG’s embedded operator model integrates with restaurant and franchisee workflows, reducing operational friction across order management, guest data, loyalty programmes and payments.
“unPLUG was built to help restaurant brands maximise the value of their first-party channels while simplifying operations for operators and franchisees. By partnering with Flybuy, we’re able to bring real-time fulfilment intelligence directly into the guest journey, creating a more connected and efficient experience from order placement to handoff,” said Colton Frank, Chief Executive Officer and Co-Founder, unPLUG.
The partnership is designed to enable faster pickup and delivery experiences, intelligent order readiness powered by real-time location data, reduced operational friction for restaurant teams and franchisees, improved food quality through optimised preparation timing, increased first-party revenue and guest lifetime value, and flexible integrations that fit within existing restaurant technology stacks.
As restaurants continue investing in first-party digital channels, Flybuy and unPLUG aim to help brands deliver connected guest experiences that strengthen customer loyalty, improve operational performance and support long-term business growth.
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