The new store concept’s feature offers a modern and streamlined approach to store layout via an intuitive shopping journey that encourages discovery and easy navigation.
Foot Locker unveiled its new retail concept, which delivers an elevated shopping experience and unrivalled customer service.
Mary Dillon, Foot Locker, Inc. President and Chief Executive Officer, said, “Our new store concept cements Foot Locker’s position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate. As we continue progressing against our Lace Up Plan, this inventive retail experience delivers on our promise to power up the portfolio, while providing an unparalleled, omni-focused customer experience.”
Frank Bracken, Foot Locker, Inc. Executive Vice President and Chief Commercial Officer, said, “After nearly 50 years, Foot Locker continues to be the beating heart and global home for all things sneakers. Building on our sustained momentum, we’re thrilled to bring our revitalised store expression to our customers across the globe, inspiring them to shop top brands and unlock their inner sneakerhead with the help of our iconic Stripers.”
The new store concept features a modern and streamlined approach to store layout via an intuitive shopping journey that encourages discovery and easy navigation. Additionally, it provides digital technology that advances to equip Stripers with omnichannel inventory availability, providing customers with multiple fulfilment options and transforming the in-store checkout journey.
The global retailer introduced the reinvented retail format at its Willowbrook Mall location in Wayne, N.J., and will incorporate lessons from this concept into new stores.
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